Chewing Gum

The Chewing Gum Task Force brings together some of the UK’s major chewing gum producers (Mars Wrigley and Perfetti Van Melle) with UK governments in a partnership to remove gum litter from UK high streets and prevent future littering. The scheme, administered by independent charity Keep Britain Tidy, sees the chewing gum firms invest up to £10 million over five years to achieve two objectives; cleaning up historic gum staining and changing behaviour so that more people bin their gum, 2025 is year four of the scheme.

Grants of up to £27,500 were available to councils across England, Northern Ireland, Scotland, and Wales to fund street cleansing and/or the purchase of cleaning equipment in 2025.

In 2022 the Task Force awarded 44 grants across the UK worth a total of £1.65 million, helping councils to clean an estimated 2.5km² of pavement, an area larger than 467 football pitches. In total 7 Northern Ireland Councils were awarded grants totalling £140,000.

In 2023 the Task Force awarded 55 grants across the UK worth a total of £1.65 million, benefitting councils who were able to clean an estimated 440,000m² of pavement, an area comparable to 3 Scrabo Country Parks. In total 6 Northern Ireland councils were awarded grants totalling £127,907.

In 2024 the chewing gum task force awarded funding totalling £1.585 million to 54 councils across the UK (£111,512 to Northern Ireland councils) which helped councils clean an estimated 500,000 m² of pavements, an area equivalent to 400 Olympic-sized swimming pools

In 2025 the chewing gum task force awarded funding totalling £1.583 million to 52 councils across the UK (£132,190.50 to five local councils across Northern Ireland were awarded in funding from the Chewing Gum Task Force. This funding helped councils clean an estimated 629,750 m2 of pavements an area equivalent to more than 2,406 tennis courts.

The scheme is now in its 5^th and final year with applications for 2026 closed and funding of £112,500 in grants awarded to;

• Derry City and Strabane District Council
• Belfast City Council
• Causeway Coast and Glens Borough Council
• Mid Ulster District Council

As stated in the Chewing Gum Task Force year 3 annual report, by combining targeted street cleaning with specially designed signage to encourage people to bin their gum, participating councils have seen reductions in gum littering of up to 80% in the first two months, with a reduced rate of gum littering still being observed after six months.