Special marketing terms
The regulations specify the standards that must be met on farms for the production of alternative system poultry meat - known as Special Marketing Terms (SMTs) in the UK.
The five terms that are permitted in the regulations are:
- ‘fed with ......% of.......’; (For example “Corn Fed”)
- ‘extensive indoor’ (or ‘Barn reared’);
- ‘free Range’;
- ‘traditional free range’;
- ‘free range - total freedom’.
There are also certain exemptions and derogations from the Regulations, and the provisions relating to SMTs do not apply to:
- organic production
- poultrymeat intended for export to third countries (outside the EU)
- poultrymeat supplied by producers who annually rear fewer than 10,000 birds and where the meat:
- comes from poultry slaughtered on the producer’s farm; and
- is supplied to:
- the final consumer; or
- a local retail establishment directly supplying such meat to the final consumer as fresh meat
Delayed evisceration poultry
Producers of poultry marketed under an SMT must be inspected and registered by the Department, unless their entire annual production is solely marketed within the above exemptions.
All slaughterhouses that market poultrymeat under an SMT must also apply to be registered by the Department.
Specified records are required to be kept by both SMT producers and slaughterhouses and also by hatcheries and feedmills supplying certain types of SMT producers.
Poultry meat marketing regulations
- Regulation (EU) No 1308/2013 establishing a common organisation of the markets in agricultural products and repealing Council Regulations (EEC) No 922/72, (EEC) No 234/79, (EC) No 1037/2001 and (EC) No 1234/2007
- Commission Regulation (EC) No 543/2008 laying down detailed rules for the application of Council Regulation *(EC) No 1234/2007 as regards the marketing standards for poultry meat
Northern Ireland regulations
More useful links
- Poultry meat application forms - Special Marketing Term (SMT) registration
- Poultry meat guidance leaflets - general